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Club Med in Internet
The change in strategy was not successful and the Club fell deeply into loss in the downturn following the 11 September 2001, attacks in the USA.
In 2002 a new CEO, Henri Giscard d'Estaing, was appointed.
A new strategy was announced, returning to a focus on the holiday villages and for upmarket vacationers.
Oyyo, Club Med World Montreal and many villages, particularly those in North America or with more basic facilities, were closed.
The Club returned to profit in 2005.
In 2004, the hotel group Accor became the largest shareholder, but it sold most of its stake in 2006, announcing that it wished to refocus on its core businesses.
From 2001 on, the resort company worked to rebrand itself as upscale and family-oriented.
In 2006 and 2007, Club Med and its partners dedicated a total of $530 million to renovate and revamp the group’s portfolio of offerings.
2006 saw Club Med close five of its more rudimentary resorts and upgrade seven others (Club Med Cancun Yucatan, Mexico; Club Med Caravelle, Guadeloupe; Club Med La Plagne, French Alps; Club Med Opio in Provence, France; and soon Club Med Albion, Mauritius; Club Med Ixtapa Pacific, Mexico; and Club Med Buzios, Brazil).
Two of Club Med's oldest resorts have recently gone through a major re-vamp: Club Med Bali, the oldest Club Med outside of France, has recently gone through a 15 million dollar make-over; and Club Med Ria Bintan, with a 10 million dollar make-over.
In 2008 Club Med launched a new advertising campaign “Where Happiness Means the World.” More than 25 million euros were invested in this campaign in 24 countries. (*) |
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